17.7.18

Employment Opportunity at PariMatch, Digital Marketing Manager

  careerstz       17.7.18
Digital Marketing Manager

The Digital Marketing Manager oversees the digital marketing strategy and its implementation  for the company.

Duties of the Digital Marketing Manager:

  • Devising strategies to drive online traffic to the company website, mobile site and Apps.
  • Tracking conversion rates and making improvements to the website, mobile site and Apps.
  • Developing and managing digital marketing campaigns
  • Utilising a range of techniques including paid search, SEO and PPC.
  • Overseeing the social media strategy for the company.
  • Managing online brand and product campaigns to raise brand awareness.
  • Managing the redesign of the company website, mobile site and Apps.
  • Improving the usability, design, content and conversion of the company website, mobile site and Apps
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.​

Requirements of the role

  • Bachelor degree in Marketing.
  • Experience managing PPC, SEO and Affiliate programmes.
  • Strong understanding of current online marketing concepts, strategy and best practice in Tanzania.
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media.
  • Previous experience in a similar digital marketing role.

To apply: Candidates should send their CV and a cover letter which outlines their experience and suitability for the role in English by email to: a.bayonga@parimatch.co.tz with the title of the position applied for in the subject line before 5 pm on Tuesday 31st  July 2018
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